Brian Lee—the 2014 recipient of the Lifetime Achievement Award—is currently the Global Director of Reebok Basketball. A 1994 graduate of Philadelphia University with a degree in marketing and a minor in psychology, Lee has brought tremendous notoriety to the University by bringing the Reebok Breakout Classic to the Gallagher Athletic, Recreation, and Convocation Center in 2006.
The Reebok Breakout Classic is a summer camp that brings in some of the top high school basketball players from across the United States compete in front of Division I coaches in July during the NCAA live period. Philadelphia University has played host to the Classic every year since 2006—expect in 2010 when there was no Classic.
Lee started at Reebok in 2003 as a NBA player relations manager. He recruited athletes for sponsorship deals and worked with numerous NBA players, including 2001 NBA MVP and 11-time all-star Allen Iverson and eight-time all-star Yao Ming.
Before joining Reebok, Lee worked at his alma mater as an admissions coordinator. While working at Philadelphia University he started the nonprofit organization “I’m Committed” that taught the game of basketball to young players in Philadelphia.
As a student-athlete, Lee was a member of the men’s basketball team for one season and played baseball for two seasons. In his two seasons as an outfielder for the baseball team, Lee posted a .274 batting average, 10 doubles, and 14 runs batted in.